Brand Identity - Motion Graphics 

As a new MSL team comes to Milwaukee, I created a mock brand identity for the team under the name Milwaukee United. While not a commonly known fact, Milwaukee is home to one of the most diverse and rich groups of fossils in North America. This piece of 390 million year old history is known as the “Milwaukee Formation” and the concept behind the teams identity. Centered around the ideas of toughness and enduring strength, Milwaukee United is a team that everyone in the city can rally behind.