Advertising - Brand Identity

The Pettit National Ice Center is an ice skating and U.S. Olympic speed skating training facility located in Milwaukee, WI. As the Pettit undergoes a rebrand, my role was to update their use of color, typography, and image treatment in their advertising, specifically in web ads and digital billboards. Focused on showing the Pettit as both a professional and fun place, I created a wide variety of advertising templates, all with a consistent look. From there, I expanded into concepting new lobby murals that align with their rebrand.